be a player in visual comms
Graphic Design
Illustration
Typography
Digital Design
Packaging
Branding
Photography
Photomedia
Visual Arts
Web Design
3D Printing
Design
about
what is
visual comms?
Visual communication uses visual elements such as drawings, graphic design, advertising, and others to communicate ideas and other information. Visual communication is one of the oldest forms of communication but remained relevant throughout the centuries.

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disciplines
what is advertising design?
The term “advertising design” describes the creation of artwork specifically used in ads most commonly used to promote products or services.
- Graphic Designer
- Advertising Designer
- Digital Marketer
- Advertising agency
- Design agency
- In-house design teams of businesses
- Self-employed
- USA: USD $35,000 – $65,000
- Canada: CAD $35,000 – $60,000
- Australia: AUD $44,000 – $72,000
- UK: £18,000 – £31,000
Source: Payscale
- Illustrator
- Photoshop
- InDesign
- Lightroom
disciplines
what is data visualisation?
Data visualization is all about how to show data so that it is easy to understand. Taking complex data sets and visualizing them in the form of charts and graphs is a skill required in data-driven organizations, for example in the tech industry.
- Data Visualization Specialist
- Business Intelligence Analyst
- Data Engineer
- Data Scientist
- Amazon
- Apple
- USA: USD $68,000 – $135,000
- Canada: CAD $55,000 – $104,000
- Australia: AUD $62,000 – $128,000
- UK: £27,000 – £60,000
Source: Payscale
- Excel
- Power BI
- Google Charts
- Tableau


disciplines
what is graphic design?
In graphic design, professionals create visual content to communicate a specific message often in the form of text, pictures, and icons. Examples include infographics, website layouts, or business cards.
- Graphic Designer
- Design Director
- Creative Director
- Freelance Designer
- Design Studio
- Creative Agency
- Marketing Agency
- Self-employed
- USA: USD $35,000 – $65,000
- Canada: CAD $35,000 – $60,000
- Australia: AUD $44,000 – $72,000
- UK: £18,000 – £31,000
Source: Payscale
- Illustrator
- Photoshop
- InDesign
- Lightroom
disciplines
what is illustration?
Illustrations are interpretations or visual explanations of text or processes. Often they are used in books, posters, magazines, or teaching materials.
- Illustration Artist
- Illustrator
- Graphic Designer
- Design Studios
- Creative Agency
- Comic Book Houses
- Comic Book Houses
- Publishing Houses
- Advertising Agencies
- USA: USD $16,000 – $66,000
- Canada: CAD $39,000 – $77,5000
- Australia: AUD $40,000 – $132,000
- UK: £16,000 – £50,000
Source: ZipRecruiter, Talent.com, Payscale
- Illustrator
- Photoshop
- InDesign


disciplines
what is packaging & branding?
Packaging and branding help define products and differentiate them from their competition. Packaging helps to promote a product whilst also keeping it safe.
- Packaging Designer
- Brand Manager
- Product Manager
- Nike
- Adidas
- Puma
- Self-employed
- USA: USD $41,000 – $77,000
- Canada: CAD $38,000 – $79,000
- Australia: AUD $59,000 – $88,000
- UK: £21,000 – £38,000
Source: Payscale
- Substance 3D
- Filestage
- Boxshot
- Dimension
disciplines
what is photography?
Photography – “drawing with light” – is the art of capturing light with a camera to create an image. Photography is the art, application, and practice of creating durable images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. Since its invention, photography has evolved and found its way into many aspects of our life.
- Wedding Photographer
- Portrait Photographer
- Fashion Photographer
- Industrial Photographer
- Product Photographer
- Commercial photography studios
- Self-employed
- USA: USD $10-58/hour
- Canada: CAD $14-82/hour
- Australia: AUD $20-74/hour
- UK: £17-36/hour
Source: Payscale
- Lightroom
- Photoshop


disciplines
what is typography?
In short, typography is the art of arranging letters so the copy is clear and visually appealing to the reader. Fonts are used in physical objects such as books as well as in the virtual world, for example, websites.
- Typographer
- UX Designer
- Graphic Designer
- Advertising Agency
- Creative Agency
- Self-employe
USA: USD $35,000 – $65,000
Canada: CAD $35,000 – $60,000
Australia: AUD $44,000 – $72,000
UK: £18,000 – £31,000
Source: Payscale
- FontStruct.
- BitFontMaker2
- Fontifier.
- FontForge.
disciplines
what is visual arts?
Visual arts include many different areas such as painting, drawing, photography, video, ceramics, sculpture, and more. It creates works that are primarily visual in nature.
- Graphic Designer
- Photographer
- Sculptor
- Interior Designer
- Fashion Designer
- Set Designer
- Self-employed
- Creative Agency
- Advertising Agency
- Architecture Firms
- USA: USD $35,000 – $65,000
- Canada: CAD $35,000 – $60,000
- Australia: AUD $44,000 – $72,000
- UK: £18,000 – £31,000
Source: Payscale
- Photoshop
- Lightroom
- InDesign
- Illustrator


disciplines
what is web design?
Web design is the design of websites that are available via the internet. It is focused on the user experience and visual appeal of the site vs. the software development. Web designers traditionally work on the layout, appearance, and sometimes content of the website.
- Web Designer
- Graphic Designer
- Front-end Developer
- Marketing Manager
- Marketing Agency
- Advertising Agency
- In-house design teams
- Self-employed
- USA: USD $37,000 – $75,000
- Canada: CAD $36,000 – $66,000
- Australia: AUD $43,000 – $81,000
- UK: £17,000 – £35,000
Source: Payscale
- Photoshop
- Dreamweaver
- Sublime Text
- Wix
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