pestaña business creatives-1

be a player in business creatives
creative leadership Screen Business Arts Management Event Management Design Thinking Fashion Business Branded Management Stage Management Music Business Live Production Visual Merchandising


what is

business for


You are a creative person: you trust your intuition, you have a unique talent, you solve problems by looking at rhythms, patterns, and designs.

Whether you’re an artist hoping to open your own gallery or a graphic designer trying to land an agency or in-house job, you might not call yourself a “business person.” But believe it or not, one day you could find yourself responsible for tracking budgets, balancing financial statements, estimating sample sizes, and more.

Or simply, you might be somebody that enjoys using both sides of your brain and pursuing a career in the creative industries with management and business-related roles.

Mozaik Play Tip: industry professionals prefer graduates that know their craft, can work in teams AND have commercial acumen.


what is arts management?

Arts administration is a field in the arts sector that facilitates programming within cultural organizations. Arts administrators are responsible for facilitating the day-to-day operations of the organization as well as the long-term goals by and fulfilling its vision, mission, and mandate.

Simply put, arts administrators make the arts happen. They are the organizers of the art world.

Arts Managers help to organize events and exhibitions, manage staff, and look after buildings like theatres or museums. 

They book venues, promote events, help with staff training, manage budgets and look after petty cash.


what is creative leadership?

Creative leadership is a style of leadership based upon the concept of working cooperatively to develop innovative ideas. Those who employ creative leadership tend to do so by creating conditions that promote creativity.

Creative leaders have the ability to look at things in new ways and solve problems by seeing things others don’t.

Creative leaders have the ability to look at things in new ways and solve problems by seeing things others don’t. 

Synonyms of creativity include words like inventiveness, imagination, innovation, vision, progressiveness, originality, and resourcefulness.


what is event management?

Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

Events are brought to life by the project management of a series of well-thought-out plans and tasks.

Key tasks for an event manager includes:

  • Planning an event from start to finish
  • Generating ideas for the event
  • Managing event budgets
  • Sponsorship negotiations
  • Managing logistics and event venues
  • Managing audio and virtual event companies
  • Putting together event marketing plans


what is fashion business?

Fashion business professionals are experts in the business of fashion – they drive the strategy, tactical and entrepreneurship spirit of a fashion company. They work on production communication, marketing, and retail and they possess excellent knowledge of the fashion ecosystem.

One key role is fashion marketer – they have the huge yet exciting task of overseeing the branding, advertising, and consumer reactions to marketing campaigns and fashion products.

  • Fashion Marketing And PR
  • Trend Forecaster
  • Fashion Buyer
  • Fashion Designer
  • Fashion Merchandiser
  • Visual Merchandiser
  • Ecommerce Manager
  • Boutique Owner
  • Studio Manager
  • Retail Manager
  • Event Manager
  • Fashion Writer/Blogger


what is finance for creative industries?

Financial Management in the creative and cultural industries is all about getting the right financial result by managing your income and expenditure across screen business and media businesses.

Many creative entrepreneurs say that finance is not their forte; they are driven by a creative passion and find financial management boring or confusing – or both. Creative people are often not primarily motivated by money, yet financial management is an essential part of any enterprise, creative or not. So an understanding of financial matters can quickly pay dividends.

Some key finance roles may include:

  • Executive Producer who provides the financial backing for a production project
  • Production Accountant who looks after all of the finances for a production.
  • Assistant Production Accountant
  • Finance Controller
  • Finance Manager

In general, responsibilities for a finance manager in the creative industries includes:

  • overseeing end-to-end finance operations
  • financial planning and analysis
  • balance sheet.


what is innovation management?

Innovation management involves the process of managing an organization’s innovation procedure, starting at the initial stage of ideation, to its final stage of successful implementation. It includes the decisions, activities, and practices of devising and implementing an innovation strategy.

One of the primary reasons why innovation management is important is that it allows new ideas to be actualized in a way that is methodical and supported by data.

Key tasks and elements for innovation management are Collaboration, Ideation, Implementation, and Value Creation.

Important roles within innovation management include:

  • Idea Finder
  • Idea Manager
  • Innovation Scout
  • CIP Manager
  • Innovation Strategist
  • Futurologists
  • Organizational Developer
  • Innovation Project Manager


what is live production?

Live Stage Production means the presentation of literary material (e.g., a screenplay, play, script, or other written material) on the spoken stage with live performers appearing and speaking in the immediate presence of the viewing audience.

A live program, (broadcasting or live streaming) or a live to tape program (edited before release), requires full commitment from the cast and crew and enough equipment including cameras, microphones, and more to be operational for a straight-through performance without stopping during the filming.

Responsibilities of a live production manager include:

  • planning and organizing production schedules
  • assessing project and resource requirements
  • estimating, negotiating, and agreeing on budgets and timescales with clients and managers
  • ensuring that health and safety regulations are met
  • determining quality control standards
  • performing post-event evaluation.


what is marketing for entertainment business?

Entertainment marketing is marketing optimized for entertainment-specific media and contexts. This can include campaigns that run within movies and video games, as well as at events and on the social media feeds of performers, celebrities, and influencers.

Entertainment marketing differs from traditional advertising or public relations in that it is designed to appear natural rather than as obvious advertising. There are a variety of methods that entertainment marketing specialists use to make this happen, such as planning special events to engage consumers, developing synergy between brands and influencers or celebrities, and getting products into TV shows or movies.

Some key responsibilities for a marketer in the entertainment business include:

  • Defining and managing the brand
  • Conducting campaign management for marketing initiatives
  • Producing marketing and promotional materials
  • Creating content providing for SEO on website
  • Monitoring and managing social media 
  • Producing internal communications


what is music business?

The business of music seeks to tailor the product(s) to be something people will spend money on. Once you’ve created a musical product, you market that musical product for sale to the public through promotion, concerts, and record sales.

Simply put, the music business is how music is created, monetized, and consumed; it also includes music publishing, licensing, copyright law; and royalties.

The music industry works through a network of partnerships between companies and individuals on the music creation side (singers, songwriters, and producers), the customer-facing side (streaming platforms, venues, and public performance platforms like radio), and the business side, connecting the two (labels, managers, publicists, Performance Rights Organizations, distributors, booking agents and more).

  • Music Promoter
  • Artist Manager
  • Music Publicist
  • Recording Engineer
  • Music Producer
  • Artist
  • Booking Agent
  • Music Producer
  • Recording Engineer
  • Tour Manager
  • Composer
  • Music Arranger


what is screen business?

Screen business professionals understand the screen media landscape and form the strategy that can operate and grow a screen and media business.

Screen business managers/producers have strong g skills in entrepreneurial leadership, collaboration and team management, financial management and modeling, strategic innovation, and project management.

  • Producers
  • Broadcasters
  • Content Developers
  • Marketers For The Entertainment Business
  • Creative Arts Managers
  • Creative Entrepreneurs


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